A successful corporate environment requires executives and teams to quickly absorb trends and tackle market demands, while beating the competition. Critical thinking combined with a creative approach ensures action on fresh ideas that propel business forward. Innovation expert Susan Reed leads the Strategy Session of the Academy Series and will introduce cutting edge concepts that can be immediately applied in your daily work life. Participants will learn to:

• Identify and eliminate the obstacles to innovation, such as risk and a lack of supporting infrastructure
  
  
• Understand your business growth cycle and determine which type of innovation is required for specific situations
  
  
• Introduce the four types of innovation and how to apply an effective innovation process to company objectives
  
  
• Establish success metrics to measure the efficiency of corporate practices
  
  
• Construct effective schemes to introduce new ideas to stakeholders
  
  
• Recognize individual innovation thinking patterns; identify which types are needed for any given situation
  
  
• Create a business culture where innovation is a consistent practice

Meet Our Facilitator:
Susan Reed, Founder and CEO of EdgeDweller, Inc.
Susan Reed has helped launch more than 100 products and services in over 25 different categories for more than 50 brands. Her rich experiences have led to a deep understanding of innovation practices –where they succeed and where they fail. Susan collaborates with organizations to determine which innovation types best meet their needs and how to achieve continuous growth through the innovation process, social change and genius thinking. Her clients include the U.S. Congress, American Marketing Association, Small Business Administration, universities, international marketing forums and a wide range of industry groups.




The Womenetics Academy is for high potential women who are excited by cutting edge business trends and want to build their peer network with similar women. For those on the path to middle management or senior leadership, this Womenetics Academy series teaches critical thinking skills necessary to consistently contribute and helps fine tune their focus, business strategies, and leadership capabilities. All class sessions will be held from 7:30 a.m. – 11:30 a.m. at The Buckhead Club in Atlanta and The Metropolitan Club in downtown Chicago.

Sign up for this additional session:

Session 3: Lead from Your Core to Have Zenith Impact | May 10, 2013, 7:30 – 11:30 a.m.